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Are trademarks profitable?
Yes, trademarks can be highly profitable. They build brand recognition, foster customer loyalty, and create a unique market identity. A strong trademark can increase a company's value, allow for premium pricing, and even generate revenue through licensing or franchising, making it a valuable asset.
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Can a Trademark Be Sold in India
In India, a trademark can be sold, transferred, or assigned.
This process is known as a "trademark assignment," which allows the original owner (assignor) to transfer ownership rights to another party (assignee). The transfer of trademark ownership is governed by the Trade Marks Act, 1999, and provides a legal avenue for trademark holders to monetize their brand names, logos, or symbols.
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