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African countries have a weak presence in the market for sex toys due to low awareness of sexual health. The market has experienced a significant degree of innovation in recent years. Technological advancements, changes in societal attitudes toward sexuality, and a growing emphasis on sexual wellness have contributed to a dynamic and innovative landscape within the industry. The global sex toys market sizewas estimated at USD 35.2 billion in 2023 and is expected to grow at a CAGR of 8.69% from 2024 to 2030.

In the U.S., the most common item bought is a dildo; whereas in the other top-ranking countries, like the U.K., Germany, and Australia, wholesale vibrators are most common. Differentiating itself from other countries, the U.S. has penis sleeves and strap-ons as some of its most popular items. The market is highly competitive with the presence of global and local manufacturers distributors. The competitive landscape in the industry is complex, encompassing various strategies related to product differentiation, branding, distribution, and compliance.

This sleek, angled shape also makes the toy convenient to use for clitoral stimulation during intercourse, as it doesn’t take up a lot of space. Because pleasure is highly subjective, our testers couldn’t possibly represent the needs and preferences of every person who may enjoy using a vibrator. Anorgasmia, low libido, genital pain or discomfort, or limited genital function can be factors. In cases of anorgasmia or low libido, a tried-and-true toy such as the Magic Wand may be preferable. I’m a full-time writer and sex educator who has tested more than 200 different male sex toys toys in the past 25 years. I began blogging about sex toys in 2011, and I worked as a toy tester and copywriter for the retailer The Stockroom for several years.

Ideal for discreet play and adventurous couples, these toys add a new level of excitement and versatility to intimate moments. A dildo is a non-vibrating phallic-shaped toy designed for penetration. Some look exactly like a real penis, complete with human skin tones and veins, whereas others are more abstract. Dildos can be made from a range of materials, including silicone, rubber, and glass. They range in size from a few inches long to ones that over a foot.

BMS Factory and Fun Factory are some of the emerging players functioning in this market. Saw the advent of the motion picture, and it wasn’t long before early filmmakers began producing the very first porno flicks. Some early films included shots of women masturbating with various sexual aids of the time and included strap-on dildos and massagers. Even with a liberal amount of olive oil as a lubricant (no joke!), the diletto was not as comfortable as today’s models. But as evidenced by today’s booming adult toy industry, dildos continued to evolve and grow in popularity.