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To better educate shoppers, Zee interviewed Jess O'Reilly, who has a Ph.D. in human sexuality with a focus on teacher education. She is the author of five books including The Ultimate Guide to Seduction and Foreplay and has facilitated over 1,000 workshops in 40 countries from Lebanon to Switzerland. Jess also hosts CityTV's Intimately You, PlayboyTV’s hit reality series Swing, and her weekly @SexWithDrJess podcast alongside her husband, Brandon. All of the toys featured in this guide are paired with proprietary mobile apps that can be used to remotely control them from areas way outside the bedroom, often through WiFi-enabled connections. Some of these apps (Lovense Remote, FeelConnect chiefly among them) simply allow you to access your partner's toy remotely even if you don't have one yourself. All our content is vetted and fact-checked by experts, ensuring you receive knowledgeable, trustworthy advice on sexual wellness.

Affiliate marketing is an excellent option for marketing and branding. In employing affiliate marketing, you partner with another entity, be it an influencer, organization, or business. Then, that entity advertises your product with a link recording any successful sale occurring as a direct result of the entity’s promotion. You’d then compensate the entity a predetermined rate for each sale. If these factors, or any others, have you considering launching your own sex toy business, below is a guide touching on the basic elements you’ll have to consider to have success.

The vibrators segment dominated the market with a revenue share of 22.48% in 2023 and is expected to witness the fastest growth over the forecast period. This can be attributed to the integration of technology into existing products to provide new experiences to users. For instance, vibrators with a wand on one side a massage ball on the other and numerous pulsating patterns for each provide users with multiple combinations of simultaneous massage penetration. According to the WebMD study published in July 2023, more than 49.8% of homosexual males and 43.8% of heterosexual males in the U.S. use a vibrator with a partner or alone. In addition, about 52.5% of women aged 18 to 60 years used a vibrator in the U.S. Alabama follows Georgia’s lead and implements a law outlawing sex toys, punishable by heavy fines and even jail time.

When it comes to choosing the best couples sex toy, the better question might be, "What isn’t a couples’ sex toy? " Common sense tells us that if you use a toy with a partner, well, then that makes it a couples’ toy. The Lush 3 app-controlled rechargeable egg vibrator is one of the best sex toys for that kind of play, whether you’re using it in person or in a long-distance relationship.

If you’re wondering whether to open a retail store or not, understand that no brick-and-mortar store is necessary. By eliminating rent for a commercial space, you significantly reduce startup costs. Additionally, online stores may cater to customers who may be too shy to shop for these products in person.

These days, many new sex toy models offer impressive bells and whistles. That said, being in a more mature body means that you’ll have some new physical needs to accommodate when it comes to picking a sex toy to buy. Lovehoney’s Heart Pounder suction cup dildo is one of the best dildos you can find for a hands-free experience. Outside of being super pretty and festive, I found this love-themed gem to be the perfect union of elements seen in a realistic dildo while maintaining the appeal of a non-realistic dildo.

It’s also shorter and narrower, at 4.66 inches long and 1.46 inches at its widest point. Although shorter toys can sometimes cause wrist cramping due to a need for a longer reach, the nozzle of the Aer is more dramatically angled toward the body, making it ergonomic to use. Unlike the Womanizer Classic, which is widest toward the nozzle and has a narrow handle, the Aer has a narrow head that allows it to slip easily between the labia for positioning against the clitoris.

Vatsyayana’s compilation Kama Sutra, the world’s oldest treatise on sex and its pleasures, contains numerous references to sex toys. Here is an interactive Kama Sutra original 14 if you are curious. If you think sex toys were invented in the 20th century, think again! Below is a brief history of how sex toys have played a significant role worldwide for millennia.